
Michael
Sales Dad
Skills

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Work experience
Senior Zoho CRM & Shopify Automation Consultant
Gymshark
Jan 2026 - Present • 6 mos
Gymshark is a global fitness apparel eCommerce brand operating at scale through Shopify-driven customer acquisition and retention systems. The business focuses on high-conversion product pages, influencer marketing funnels, and subscription-based customer engagement strategies. I implemented Zoho CRM and Shopify automation workflows to streamline customer lifecycle tracking, abandoned cart recovery, and segmented email campaigns. I also optimized lead capture systems, sales pipeline automation, and real-time customer data syncing across platforms. This improved conversion rates, increased repeat purchases, and strengthened retention performance through automated Shopify flows, CRM segmentation, and behavior-based marketing triggers
Zoho One & Shopify Automation Expert
Steve Madden
Dec 2025 - Present • 7 mos
Steve Madden is a global footwear and fashion retailer operating high-traffic Shopify eCommerce systems. I implemented Zoho One solutions including CRM, Campaigns, and Analytics integrated with Shopify to automate sales tracking, customer engagement, and reporting. This improved conversion performance, strengthened customer lifecycle management, and optimized operational efficiency through automation.
Zoho CRM & Shopify Process Automation Consultant
Heiniger
Dec 2025 - Present • 7 mos
Heiniger is a Swiss precision engineering company that is a world leader in manufacturing professional hair clippers and animal shearing equipment. They specialize in tools for livestock grooming, pet grooming, and professional barbering. I implemented Zoho CRM automation and Shopify integration processes to streamline customer data management, automate lead tracking, and improve sales reporting visibility. I also configured workflow automations for customer follow-ups, inventory alerts, and order lifecycle monitoring.