
Abdur Rehman
Level 2
Salesforce Technical Integrations and CRM Automation Expert
Skills

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Work experience
Senior Salesforce Consultant
Health Extension Pet Care • Full-time
Mar 2024 - May 2026 • 2 yrs 2 mos
Worked as a Salesforce Developer to enhance and automate Health Extension's CRM processes by designing scalable Salesforce solutions, integrating Shopify with Salesforce, and improving overall operational efficiency. Key Responsibilities Designed and implemented Salesforce automation using Apex, Lightning Web Components (LWC), Flows, Validation Rules, and Process Automation. Integrated Shopify with Salesforce to synchronize customer, order, and product information. Developed Apex classes, Triggers, and REST integrations for secure and reliable data exchange. Optimized data management processes to improve data quality, consistency, and reporting. Customized Sales Cloud to align with business workflows and operational requirements. Built reusable Lightning Web Components to improve user experience and productivity. Implemented bulkified Apex solutions following Salesforce best practices and governor limits. Assisted in troubleshooting production issues, performance optimization, and deployment activities. Collaborated with stakeholders to understand business requirements and translate them into scalable Salesforce solutions.
Salesforce Developer & Administrator
ABB • Full-time
Mar 2022 - Apr 2026 • 4 yrs 1 mo
Worked as a Salesforce Developer, providing both development and production support for ABB's Salesforce CRM platform. Responsible for implementing new business requirements, maintaining integrations with external systems, troubleshooting production issues, and improving CRM processes through custom development and automation. Key Responsibilities Developed and enhanced Salesforce CRM solutions using Apex, Lightning Web Components (LWC), and Flow. Maintained and supported integrations between ABB's website and Salesforce to ensure reliable data synchronization. Investigated and resolved production issues, user-reported defects, and system performance concerns. Built Apex Classes, Triggers, and REST-based integrations following Salesforce best practices. Customized Sales Cloud to support evolving business requirements. Designed reusable Lightning Web Components to improve user experience and operational efficiency. Optimized data quality and maintained CRM data integrity. Collaborated with business stakeholders to analyze requirements and deliver scalable Salesforce solutions. Participated in deployment, testing, and post-release support activities.
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