I will implement server side tracking with ga4, meta capi, google ads and GTM
About this Gig
Stop Losing 3040% of Your Conversion Data
Is your eCommerce store still relying on client-side tracking? Then right now, ad blockers, iOS restrictions, and browser privacy updates are silently wiping out up to 40% of your conversion data before it even reaches your dashboard.
You're making budget decisions, scaling ads, and optimising campaigns based on incomplete, unreliable data. And you don't even know it.
That ends today.
What I Will Do For You
I implement full server-side tracking that moves your data collection away from the browser where it gets blocked to your own server, where nothing can interfere.
What's Included (Depending on Package):
Google Tag Manager (GTM) Server-Side Container setup & configuration
GA4 server-side event tracking pageviews, add to cart, purchase, custom events
Meta Conversions API (CAPI) full server-side pixel implementation
Google Ads Enhanced Conversions server-side conversion import
Cross-platform deduplication no double counting between browser & server
First-party cookie setup (2-year lifespan replacing 7-day browser cookies)
iOS 14.5+ attribution recovery via server-side event matching
Custom event mapping tracking
Other Web Analytics Services I Offer
FAQ
What is server-side tracking?
Server-side tracking moves your data collection from the user's browser to your own server. This means ad blockers, iOS restrictions, and browser privacy settings can no longer block your tracking events — giving you complete, accurate conversion data.
Do I need server-side tracking
If you're running paid ads on Meta, Google, or TikTok, yes. Client-side tracking alone loses 30–50% of conversion data due to ad blockers and iOS changes. Server-side tracking recovers this lost data and improves your ad platform's ability to optimise campaigns
What platform do I need for server hosting?
I recommend Stape.io for most clients — it's affordable, reliable, and easy to manage. I can also set up on Google Cloud Run or AWS. I'll guide you through the best option for your budget during the project.
What eCommerce platforms do you support
I work with Shopify, WooCommerce, Webflow, Wix, and custom-built websites. If you have a specific platform not listed, message me before ordering.
