Samuel

Klaviyo Email Marketing Specialist & Flow Strategist

Ecommerce • Freelance

Feb 2023 - Present • 3 yrs 4 mos

I specialize in building high-converting Klaviyo email flow systems for Shopify, WooCommerce, and BigCommerce brands — with a singular focus on turning email into the #1 revenue channel for every store I work with. Over the past 3+ years, I have designed and deployed Klaviyo automation flows for 50+ eCommerce brands across the fashion, beauty, health & wellness, supplements, and home goods verticals. My work spans the full email automation lifecycle — from account setup and Shopify integration, to advanced segmentation, flow logic mapping, branded template design, and ongoing deliverability optimization.

Email Marketing Manager — Klaviyo & Automation Lead

Digital Agency • Full-time

Mar 2020 - Dec 2021 • 1 yr 9 mos

As the Email Marketing Manager within a full-service digital marketing agency's eCommerce division, I led the strategy, execution, and optimization of Klaviyo email programs for a portfolio of 20+ DTC Shopify brands simultaneously — across industries including apparel, skincare, fitness equipment, pet products, and subscription boxes. In this agency role, I owned the entire Klaviyo ecosystem for each client — from initial onboarding and platform integration to ongoing flow management, campaign calendar execution, and monthly performance reporting. This high-volume, multi-client environment sharpened my ability to build scalable, repeatable email systems that perform across very different brand voices, product types, and audience sizes.