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English
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I will write clear, compelling b2b website copy and messaging
B2B Content and Brand Strategist, Writer
I’m a B2B content and brand strategist with 9+ years of SaaS and FinTech marketing experience. I turn complex ideas into clear, compelling content and messaging that connects with buyers. I can help w...
About this Gig
Your site should make it easy for the right people to understand what you do, why it matters, and what to do next.
I'm a B2B content and marketing strategist with 9+ years of SaaS and FinTech experience. I specialize in turning complex products, services, and ideas into clear, buyer-focused messaging and copy.
Choose the level of support you need:
Website Page: Clear, compelling copy for one page or landing page based on your existing messaging and direction.
Core Website Copy: Copy for 3 core pages, supported by keyword and competitor research to strengthen your messaging and SEO.
Website Messaging: A cohesive 5-page package with strategic messaging, keyword research, competitor research, and copy designed to work together across the buyer journey.
Every package includes thoughtful page structure, headlines, body copy, and CTAs. Standard and Premium also include SEO keyword and competitor research.
Need a different number of pages or a more customized scope? Message me and I can create a custom offer.
Language:
English
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
My Portfolio
FAQ
What information do you need from me?
Please share your website, target audience, page goal, product/service information, existing messaging, and any brand guidelines or source materials you have. Don't worry if everything isn't finalized. Part of my job is helping turn what you have into clearer messaging.
What counts as one website page?
One page is a single webpage with one primary purpose, such as a homepage, product page, service page, solution page, About page, or landing page. Very long or unusually complex pages may require a custom scope.
What's the difference between SEO keywords and SEO keyword research?
SEO keywords means incorporating target keywords you provide into the copy. Keyword research means I research relevant search terms for the pages in your order and use those findings to help inform the copy.
What does competitor research include?
I'll conduct a focused review of relevant competitors to understand how they position similar products or services and identify opportunities to make your messaging clearer and more differentiated. This is research for the copy, not a standalone competitive analysis.
Do you only write websites for B2B companies?
B2B is my specialty, particularly SaaS, FinTech, ecommerce, and other complex products and services. I'm also open to projects in other industries when my approach and experience are a good fit.
Does this include website design or development?
No. This Gig covers website messaging and copy, including recommended structure, headlines, body copy, and CTAs. Website design, development, coding, CMS implementation, and migration are not included.
What counts as a revision?
Revisions cover reasonable changes to wording, tone, structure, or emphasis based on the original brief. A new audience, offer, page purpose, messaging direction, or substantial change in scope may require an additional revision or custom offer.
Can you rewrite my existing website instead of starting from scratch?
Yes. I can improve existing copy or develop new messaging and copy from the ground up. Please share your current website and let me know what's working, what isn't, and what you'd like the new version to accomplish.
Will you optimize the copy for SEO?
I write with search visibility and readability in mind. Standard and Premium include keyword research. Basic buyers can add SEO keywords if they already know their targets or add keyword research if they'd like me to identify them.
