Samantha
Meta Ads Strategist, Shopify And Ecommerce Ads Expert
Skills
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Work experience
Senior Meta Ads Specialist
Scale For Impact
Jan 2022 - Present • 4 yrs 6 mos
Managed Meta advertising campaigns for ecommerce brands, local businesses, and service providers. Created Facebook Shop Ads, Messenger Ads, lead generation campaigns, and sales funnels focused on increasing conversions and improving ROAS. Audited existing campaigns, optimized targeting, budgets, creatives, and bidding strategies while monitoring campaign performance. Configured Meta Pixel, Conversion API, Commerce Manager, and custom audiences to deliver measurable business growth and maximize advertising performance.
Meta Ads Campaign Manager
Elevated Remodeling
May 2021 - Dec 2022 • 1 yr 7 mos
Planned, launched, and managed Facebook and Instagram advertising campaigns for businesses in ecommerce, healthcare, education, real estate, and professional services. Developed campaign strategies, performed audience research, built retargeting campaigns, optimized ad creatives, and analyzed campaign data to improve results. Worked extensively with Meta Business Manager, Commerce Manager, Messenger campaigns, and campaign optimization to generate qualified leads and increase online sales.
Paid Social Media Specialist
Next Level Smartshop
Mar 2020 - Mar 2022 • 2 yrs
Specialized in Facebook and Instagram paid advertising by creating campaigns that generated leads, online sales, and customer engagement. Managed Meta Shop Ads, Messenger Ads, and remarketing campaigns while improving campaign performance through A/B testing, audience segmentation, and budget optimization. Assisted businesses with Meta Pixel installation, event tracking, campaign analysis, and performance reporting to achieve stronger advertising results.