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Umar Sheraz
@same1166
User Acquisition and Monetization Specialist
Pakistan
English, Urdu
About me
With extensive experience in driving app growth and revenue optimization, I specialize in leading successful user acquisition strategies and maximizing ad revenue. My expertise spans multi-channel acquisition using platforms like Google Ads, Applovin, Meta, and Mintegral. I have hands-on experience with monetization strategies, including in-app ads (IAA) and in-app purchases (IAP), leveraging mediation tools like AdMob, MAX, and LevelPlay and Ad Networks like Applovin, Meta, Pangle, DT Exchange, Unity Ads, IronSource, InMobi, Liftoff.
Boosted ad revenue by 20-30% and IAP revenue by 40-50%.
Skills
Umar Sheraz
Offline •
Average response time: 6 hours
See my services
App Promotion
I will grow your app game or website with proven ua strategies on major ad platforms
Mobile App Marketing
I will optimize app revenue with monetization, mediation setup, bidding, and waterfall
Work experience
Performance Marketing Lead
LAAM • Full-time
Feb 2026 - Present • 7 mos
Leading the performance marketing and growth engine at LAAM. Focused on aggressively scaling eCommerce revenue, optimizing cross-channel acquisition strategies, and maximizing ROAS through data-driven campaigns and deep consumer psychology analysis.
User Acquisition Manager
ImagineArt • Full-time
Apr 2024 - Jan 2026 • 1 yr 9 mos
• Leading User Acquisition, Growth, and Monetization for mobile apps with 136M+ downloads and 500K+ DAUs, including Imagine: AI Art Generator, PhotoShot, Remove It, Phototune, Reshot, and Background Changer. • Managing web growth strategy for Imagine.art and Chatlyapp.ai, overseeing an $800K/month performance marketing budget across all platforms. • Executing paid user acquisition campaigns across Google Ads, Apple Search Ads (ASA), Meta Ads, TikTok Ads, Applovin, Mintegral, Bing Ads, and CPA networks, with a strong focus on ROI, ROAS, and LTV optimization. • Overcame iOS ATT attribution and event postback challenges on Meta Ads by implementing a custom server-side tracking solution using RevenueCat, MMPs, and Meta Conversion API (CAPI). • Enabled 100% accurate, backend-verified data for iOS Weblink campaigns, allowing me to successfully scale spend with outstanding ROAS and consistent performance. •Driving IAP monetization growth (40–50%) through country-wise pricing optimization, cohort analysis, user segmentation, and funnel optimization.
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