Samira N.

Google Ads Manager in a Roofing Comapny

Roofing, Siding & Gutter Contractor in Portage & Western PA • Freelance

Aug 2025 - Present • 1 yr

Since 2025, I have been working closely with roofing contractors, helping them generate high-quality leads and grow their businesses through data-driven Google Ads strategies. My responsibilities include creating, managing and optimizing Google Search, Performance Max and Call-Only campaigns focused on maximizing qualified phone calls and form submissions while reducing cost per lead. I conduct in-depth keyword research, competitor analysis, negative keyword optimization, audience targeting and bidding strategy improvements to improve campaign performance. Beyond campaign management, I implement accurate conversion tracking using Google Tag Manager (GTM) and Google Analytics 4 (GA4), ensuring every important customer action is measured correctly. I also perform comprehensive Google Ads audits, optimize landing pages for higher conversion rates (CRO), and provide actionable recommendations to improve user experience and lead generation. Throughout my work, I continuously monitor key performance metrics, analyze search term reports, refine ad copy, optimize budgets, and scale successful campaigns based on real data. My focus is always on increasing ROI while delivering consistent, high-quality leads for roofing businesses. Key skills: * Google Search Ads * Performance Max Campaigns * Call-Only Campaigns * Google Ads Audits * Conversion Tracking (GTM & GA4) * Conversion Rate Optimization (CRO) * Keyword & Negative Keyword Research * Landing Page Optimization * Bid Strategy & Budget Optimization * Lead Generation for Local Service Businesses This hands-on experience has given me a deep understanding of the roofing industry, customer search behavior, and the strategies needed to generate profitable, sustainable growth through Google Ads.