
Sammy
Brand Identity Designer, Style Guide and Brand System for Startups and Business
Skills

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Work experience
Brand Identity Designer
Self Employed • Freelance
May 2020 - Present • 6 yrs 2 mos
Over the past five years, I have functioned as a Senior Brand Identity Designer specializing in end-to-end visual corporate systems. My core focus has been helping early-stage tech startups and emerging small businesses establish instant market authority. I handle everything from core typography rules and primary/secondary vector systems to exhaustive brand compliance style guides. By managing projects through clear questionnaires and strategic milestones, I ensure every corporate visual identity is scalable, responsive across digital applications, and directly optimized for long-term commercial application.