Samuel

Klaviyo Email Marketing & Retention Specialist

Freelancing Career • Freelance

May 2023 - Present • 3 yrs 5 mos

I Design and execute end-to-end email marketing strategies in Klaviyo for eCommerce and DTC brands, focused on turning subscribers into repeat customers. Key Work Includes: • Built a 3-part welcome email flow for a beauty brand (Lakerain), including subject lines, copy, CTAs, and design direction, aimed at boosting first-purchase conversion. • Set up and optimized automated flows (welcome series, abandoned cart, post-purchase) to drive recurring revenue with minimal manual effort. • Wrote persuasive, on-brand copy tailored to each audience segment to improve open and click-through rates. • Advised clients on list segmentation and campaign timing to reduce unsubscribes while maintaining engagement. Comfortable working directly in Klaviyo's flow builder, template editor, and analytics dashboard to plan, launch, and report on campaign performance.

Senior E- commerce Email Marketer

Freelance Academy • Freelance

Mar 2023 - Present • 3 yrs 7 mos

Managed end-to-end Klaviyo email marketing strategies for multiple 6- and 7-figure Shopify stores. Designed, implemented, and optimized core automation flows including Welcome Series, Abandoned Cart, and Customer Win-back sequences. Maintained an average email-generated revenue share of 25% to 35% per store by executing data-driven audience segmentation, advanced A/B testing, and high-converting campaign schedules that consistently boosted customer retention and lifetime value.

Klaviyo Email Marketing Specialist

Freelancer.com • Self-employed

Jan 2023 - Present • 3 yrs 9 mos

Worked with Shopify store owners to transform underperforming email lists into consistent revenue channels using Klaviyo automation. Built and optimized high-converting email flows (Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back) Helped stores recover lost revenue through strategic abandoned cart sequences Increased email engagement with targeted segmentation and personalization Designed mobile-friendly, branded email templates to improve click-through rates Managed bulk campaigns and promotional broadcasts for product launches and offers Improved overall email performance, contributing up to 20–40% of total store revenue for some clients Ensured seamless integration between Shopify and Klaviyo for automation accuracy