Alex S

youtube automation

PwC • Freelance

May 2024 - Jan 2026 • 1 yr 8 mos

a Digital Marketing Manager with a strong background in digital strategy, marketing technology, campaign management, and business growth. My experience spans leading high-impact marketing initiatives, implementing data-driven strategies, and leveraging marketing technology to improve customer engagement and organizational performance. In my role as a Digital Marketing Manager, I have led the planning, execution, and optimization of integrated digital marketing campaigns across multiple channels. I have developed marketing strategies aligned with business objectives, managed campaign performance through analytics and reporting, and collaborated with cross-functional teams to increase brand visibility, lead generation, and customer acquisition. Previously, as a Senior Associate in Digital Marketing, I managed end-to-end marketing campaigns, optimized email marketing and digital advertising initiatives, conducted A/B testing, and analyzed key performance metrics to improve campaign effectiveness. My responsibilities also included content marketing, search engine optimization (SEO), customer journey optimization, and marketing automation. As a Senior Associate in Marketing Technology, I supported the implementation and administration of marketing technology platforms, CRM systems, and automation solutions. I worked on campaign execution, customer segmentation, workflow automation, reporting dashboards, and process improvements that enhanced marketing efficiency and data accuracy. Earlier in my career as a Project Associate, I coordinated multiple business projects, managed vendor relationships, monitored project timelines, supported procurement activities, and collaborated with stakeholders to ensure successful project delivery while maintaining high operational standards.