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Samvidha G
@samvidhag
Performance Marketer
India
English, Tamil, Korean
About me
I am an early-career marketer with experience in digital marketing fundamentals, customer insights, and campaign performance analysis. I am skilled in using GA4, Google Ads, and Excel to translate data into actionable insights. I combine analytical thinking with consumer understanding and strategic storytelling to drive brand growth.
Skills
Samvidha G
Offline •
Average response time: 1 hour
See my services
Social Content
I will create a content strategy and social media content calendar
Proofreading
I will proofread and edit your book, ebook, or manuscript
Work experience
Customer Insights & Client Servicing
McDonald's
Mar 2024 - Mar 2026 • 2 yrs
Analysed direct customer interactions to identify emerging consumer preferences and behavioural patterns, informing management decisions that helped optimise offerings and increase high-margin menu item sales by 10% quarterly. Collected and synthesised customer feedback on service and quality, producing weekly insight summaries. Resolved 30+ customer inquiries daily, using customer feedback and behavioural observations to identify opportunities to improve brand perception and contribute to a 5% increase in repeat customer visits.
Business Presentation Specialist
McKinsey & Company • Full-time
Sep 2021 - Sep 2023 • 2 yrs
Built 200+ client-ready executive presentations across finance, healthcare and consumer goods engagements, translating complex data and analysis into clear performance narratives. Independently designed Tableau dashboards to visualise market and consumer data trends, saving consulting teams 10+ hours weekly. Partnered directly with consulting teams to interpret complex analysis and communicate key patterns, insights and strategic implications to stakeholders, contributing to a 25% increase in client satisfaction scores.
