Sana Shafique

SEO Team lead

Digital Dost (Pvt.) • Full-time

Mar 2024 - Present • 2 yrs 7 mos

Worked as an SEO Specialist at Digital Dost, delivering comprehensive SEO solutions to improve website visibility, organic rankings, and online presence. My responsibilities included technical SEO implementation, on-page optimization, keyword research and management, competitor analysis, local SEO, Google Business Profile optimization, off-page SEO, citation building, and SEO content optimization. I also worked on YouTube SEO, Pinterest SEO, Google Scholar profile optimization, local landing pages, and website SEO configurations. Focused on implementing white-hat SEO strategies and providing practical recommendations to improve search performance and organic growth.

Senior SEO Expert

Vairt • Full-time

May 2023 - Mar 2024 • 10 mos

Worked as an SEO specialist at Vairt, focusing on improving website visibility, organic rankings, and search performance. Conducted on-page and technical SEO audits, keyword research and management, competitor analysis, local SEO, citation building, SEO content planning, and website structure optimization. Implemented SEO strategies to improve search engine accessibility, organic traffic, and overall website performance. Collaborated on SEO blog writing and optimization while maintaining best practices for sustainable organic growth.

Senior SEO Executive

Digitalify.pk • Full-time

Sep 2021 - May 2023 • 1 yr 8 mos

Worked as a Senior SEO Executive, managing and implementing SEO strategies for multiple client websites. Responsible for keyword research, on-page and off-page optimization, SEO audits, content optimization, and improving organic search visibility. Key responsibilities: Conducted advanced keyword research, keyword targeting, and keyword categorization. Performed detailed on-page SEO audits and implemented optimization strategies. Managed on-page SEO setup, including titles, meta descriptions, headings, URLs, internal linking, and keyword placement. Identified and resolved keyword cannibalization issues across website pages. Conducted keyword cannibalization analysis and keyword gap analysis. Performed competitor and keyword research to identify new ranking opportunities. Conducted off-page SEO audits and developed link-building strategies. Managed manual off-page SEO and link-building campaigns. Built and managed relevant backlinks to improve website authority and search visibility. Worked on local off-page SEO strategies for location-based businesses. Analyzed backlink profiles and identified opportunities for improving link quality. Optimized existing website content based on search intent and target keywords. Monitored keyword rankings, organic traffic, and overall SEO performance. Prepared SEO reports and communicated campaign progress and recommendations. Coordinated SEO tasks and ensured strategies were implemented according to client goals. Applied white-hat SEO practices while focusing on sustainable organic growth.