Sarah Martins

Email Campaign Specialist

BAS mobiliar • Freelance

May 2025 - May 2025 • 0 mos

Managed and executed email marketing campaigns designed to increase customer engagement, nurture leads, promote products/services, and drive conversions. Worked across campaign planning, audience segmentation, copywriting, email design, scheduling, testing, and performance analysis. Key Responsibilities Planned and executed targeted email campaigns based on business goals and customer segments. Created compelling email copy, subject lines, CTAs, promotional content, newsletters, and follow-up sequences. Segmented email lists to deliver more relevant and personalized messages to different audiences. Built automated email sequences for lead nurturing, onboarding, promotions, and customer retention. Monitored campaign performance, including open rates, click-through rates, engagement, and conversions. Conducted A/B testing on subject lines, content, CTAs, and campaign timing to improve performance. Identified campaign challenges such as low engagement, inconsistent messaging, and audience drop off, then implemented data driven improvements. Achievements Improved campaign engagement through stronger subject lines, personalized messaging, and audience segmentation. Helped create consistent email communication that strengthened customer relationships and brand visibility. Optimized campaigns using performance data to identify what worked and what needed improvement. Developed reusable email templates and campaign workflows that improved efficiency and consistency. Successfully managed campaigns from strategy and content creation through deployment and performance reporting.