Sarah Edge

TikTok Shop Specialist & Virtual Assistant

TikTok • Freelance

Mar 2025 - Present • 1 yr 8 mos

Freelance TikTok Shop support for UK and US markets. Researched products by analyzing demand, competition, pricing, and content potential, and shortlisted items suited to TikTok Shop selling and affiliate content. Wrote and optimized product listings with keyword-focused titles, descriptions, and product highlights that follow TikTok Shop requirements. Provided competitor analysis, product selection support, and content ideas to help sellers make better decisions.

Web Content Writer

Checking your browser before accessing. Just a moment... • Full-time

Apr 2025 - Aug 2025 • 4 mos

Client Goals The client wanted to strengthen their digital brand presence, drive organic traffic for top consumer appliance categories (washing machines, air coolers, water heaters), and convert online visitors into loyal buyers. Challenges Diverse Product Catalog: Structuring SEO copy across a vast range of industrial and home appliance product lines. High Market Competition: Standing out against established domestic and international appliance brands in search engine results. Feature-to-Benefit Translation: Simplifying complex technical specifications into engaging, customer-focused web copy. Solution & Results SEO & Keyword Strategy: Conducted localized keyword research targeting high-intent buyers looking for durable home appliances and consumer electronics. AI-Assisted Workflow: Used AI tools to generate rapid product description outlines, followed by in-depth human editing, accurate technical fact-checking, and tone alignment. Outcome: Delivered concise, search-optimized product copy and articles that boosted brand visibility, improved buyer engagement, and achieved 100% client approval with zero revisions needed.

Content Writer & Ghostwriter

Brandout Adv • Full-time

Jan 2025 - May 2025 • 4 mos

Created SEO-friendly website and marketing content to support brand visibility and audience engagement. Researched topics, followed client requirements, and handled challenges such as tight deadlines and content revisions through careful research, editing, and clear communication.