I will develop your brand strategy and positioning for business growth


About this gig
Is your brand struggling to stand out, attract the right customers, or clearly communicate why people should choose you?
I will develop a clear, actionable brand strategy and positioning that helps you understand your audience, strengthen your differentiation, and communicate your value with confidence.
This service is ideal for startups, ecommerce brands, DTC businesses, Shopify brands, personal brands, and established businesses launching, repositioning, or looking for clearer growth direction.
WHAT I CAN HELP WITH:
- Brand strategy & positioning
- Target audience & buyer persona
- Value proposition
- Competitor & market analysis
- Brand messaging
- Brand voice & tone
- Brand differentiation
- Customer needs & pain points
- Growth opportunities
- Strategic roadmap
For ecommerce and DTC brands, I can align your positioning with your products, customers, competitors, offer, and buying journey.
You'll receive a professionally structured brand strategy document built around your business not a generic template.
Whether you're launching a new brand, entering a competitive market, or struggling to communicate your value, I'll turn the confusion into a clear strategic direction.
Get to know Sara King
Dropshipping Exp
- FromAustralia
- Member sinceSep 2026
Languages
English, Spanish, French
FAQ
Can you create a strategy for a new business that has not launched yet?
Yes. A pre-launch brand strategy can establish your target audience, positioning, value proposition, differentiation, and messaging before you enter the market.
Do you conduct competitor research?
Competitor analysis is included in the applicable packages. I use the information you provide together with relevant market and competitor research to develop strategic recommendations.
Can you work with an existing brand?
Absolutely. I can help analyze your current positioning and messaging and identify opportunities to clarify, differentiate, or reposition the brand.
Can you create a brand strategy for an ecommerce or DTC brand?
Yes. I can tailor the strategy around your target customer, product positioning, competitive landscape, customer value proposition, messaging, and ecommerce growth goals.
Do you also create logos and visual identities?
This gig focuses on the strategic side of branding. Visual identity design, logo design, and other design services can be discussed separately if required.
What is included in a brand strategy?
Depending on the package, your strategy can include brand positioning, target audience, buyer persona, value proposition, competitor positioning, brand messaging, brand voice, differentiation, and actionable growth recommendations.
Will I receive an editable document?
Yes. Your completed strategy will be delivered in a professionally organized document according to the package you select.
