Sarmad
BOOKKEEPING, QUICKBOOKS, XERO, TAXES AND CFO SERVICES
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Work experience
Fractional CFO & Finance Controller for E-commerce Brands
Shopify • Freelance
Jan 2024 - Present • 2 yrs 4 mos
Delivered end-to-end fractional CFO and finance controller support for e-commerce businesses, including financial planning, forecasting, budgeting, and cash flow management. Strengthened financial visibility through accurate monthly P&L reporting, margin analysis, and performance tracking. Improved accounting accuracy by overseeing bookkeeping teams, optimizing AP/AR workflows, and ensuring clean, audit-ready financials. Supported strategic decision-making by analyzing profitability, pricing, and scaling opportunities for DTC and online businesses. Streamlined financial systems, enhanced SOPs, and provided leadership in month-end close processes and tax coordination, helping e-commerce brands maintain strong financial health and scale confidently.
8 Reviews
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
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roger_biles

United Kingdom
shaungreathead

Australia
very good to deal with. Proactive with communication and gaines a clear understanding from the outset.

pristineauto07

United States

toothclub999

United Kingdom
This guy is a superstar! Did a fantastic finance project in fathom!
Seller's Response
ivy_cohen

United States
Great working with him. A knowledgable professional.