Sarra Bandali

E-commerce Digital Marketing Manager

GFTIJ • Full-time

Jan 2025 - Jan 2026 • 1 yr

As the E-commerce Digital Marketing Manager at GFG, I oversee the digital marketing strategy from ideation to execution for three international fashion e-commerce brands within the group (B2C & B2B). My focus is on full-funnel performance marketing, from launching multi-channel campaigns (Meta, Google Ads, Pinterest, Klaviyo, influencer, and content) to optimizing the entire customer journey. I manage paid media, SEO/SEM, social media marketing paid & organic, and email marketing to drive traffic, increase conversions, and scale revenue. I'm deeply involved in content planning, A/B testing, Klaviyo flows, campaign analysis, and creative optimization and much more.

Online Marketing Consultant at Google Ads

Google • Full-time

Mar 2024 - Dec 2024 • 9 mos

Developing and implementing digital marketing strategies, with a focus on Google Ads campaigns, to drive traffic and conversions for clients. My role involved collaborating with clients, analyzing data, optimizing campaigns, and staying updated on industry trends.

Digital Marketing Manager

Educity

Sep 2022 - Mar 2024 • 1 yr 6 mos

At FLG, I led the digital marketing strategy for a global portfolio of 28 academy brands across the UK, Ireland, Australia, and the US. Working closely with the CMO, I oversaw multimillion-dollar campaigns, spearheaded content creation, managed social platforms end-to-end, and led a team of marketing executives to deliver performance-driven results. Key Achievements: - Managed and optimized over $1,000,000 in annual marketing spend, ensuring high performance across SEM, SMM, remarketing, SEO, and email marketing. - Drove consistent YoY growth in traffic and leads across 29 brand websites by executing an integrated, full-funnel digital strategy. - Led influencer partnerships and community-building campaigns, boosting engagement and brand loyalty across Instagram and Facebook. - Improved SEO performance through technical audits, keyword strategy, and content development—driving targeted organic traffic and enhancing conversion rates. - Directed paid social media campaigns from A to Z, from copy and creative to targeting and optimization on Meta platforms. - Created monthly, quarterly, and yearly performance dashboards and reports, delivering actionable insights to senior leadership. - Collaborated with external agencies and cross-functional teams to deliver on campaign objectives, branding, and funnel optimization. - Managed and mentored a team of marketing executives—creating structure, workflows, and training frameworks that enhanced team output and alignment. Some of the tools & platforms: Meta Ads Manager · Google Ads · SEO tools (SEMRush, GA and more) · Facebook & Instagram Third-party agency collaboration · Campaign reporting dashboards · CMS platforms (WordPress, etc.)