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savannahbhorton

Savannah

@savannahbhorton
5.0(2)

GEO and SEO Content Director Specializing in AI Visibility

United States
About me
What does AI think about your brand? Does it even think about your brand? I'm a content director with 6+ years of agency experience and a specialization in GEO. I optimize content so you show up where it matters. My background spans the full content stack, including SEO-driven blogs, website copy, email campaigns, social media, ad copy, press releases, and scripts. I've built strategies for 100+ services and ecomm brands. Before going agency-side, I earned an MFA and taught undergrad writing. I'm represented by a literary agent. Let's build content so your brand is impossible to ignore!... Read more

Skills

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savannahbhorton
Savannah
Offline • 

Work experience

SEO_Brand

Associate Content Director

SEO Brand • Full-time

Oct 2023 - Present • 2 yrs 7 mos

• Developed ad copy and creative direction for graphics, GIFs, UGC videos, and paid campaigns across skincare, apparel, AI, technology, and gaming industries. • Researched competitor and market trends to build brand guidelines, copy briefs, content campaigns, website copy, and content audits for 35+ brands across diverse B2B and B2C verticals. • Specialized in personal branding, ghostwriting, and scriptwriting for public figures across YouTube, LinkedIn, Instagram, and TikTok. • Managed editorial direction and content guidelines for a proprietary freelance creator network, including sourcing and onboarding new writing and editing talent. • In the last two years, expanded role to oversee content team and lead multi-channel content creation and campaign management across 42+ brands simultaneously, developing targeted strategies spanning blogs, website copy, email campaigns, and social media, incorporating GEO and entity optimization to drive engagement, brand visibility, and AI search citation.