
Scarlet M
EMAIL MARKETING EXPERT
Skills

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Work experience
Email Marketing & Automation Specialist – Furniture Store
Fiverr • Freelance
Jun 2026 - Present • 0 mos
Managed end-to-end email marketing operations for a furniture brand focused on increasing online sales and improving customer lifetime value. Built automated flows in Klaviyo, including abandoned cart recovery, welcome sequences, post purchase follow ups and seasonal promotional campaigns such as Black Friday and holiday sales. Designed clean, mobile responsive email templates showcasing furniture collections, pricing offers and product benefits. Applied conversion focused copywriting to highlight comfort, durability, design appeal and affordability. Conducted A/B testing on subject lines, product placement and CTA buttons to optimize performance. Implemented personalized product recommendation emails based on browsing behavior. These strategies improved engagement, increased click-through rates, and boosted repeat purchases from existing customers.