s
scott_avellino

Scott A

@scott_avellino

CoFounder Chief Marketing Officer

United States
English
About me
I've spent 20 years building things from scratch, including a SaaS company acquired by Advance Auto Parts and a portfolio of award-winning spirits brands. I have raised $10M+ from private equity, doubled revenue through distribution growth, and led the most successful product launch in a national public company's history. I am a growth-focused leader seeking a VP or Director of Marketing role.... Read more

Skills

s
scott_avellino
Scott A
Offline • 
Average response time: 1 hour

See my services

Pitch Decks
I will write and design an investor pitch deck that gets you funded
From$395 / projectMore details
Business Presentations
I will build the go to market strategy to launch your spirits or rtd brand
From$450 / projectMore details

Portfolio

Work experience

Botanery_Barn Distilling

Co-Founder & Chief Marketing Officer

Botanery Barn Distilling • Full-time

Jan 2015 - Present • 11 yrs 8 mos

An award-winning craft distillery doing $4M a year across multi-state distribution. I run the full business: brand, marketing, sales, operations, and fundraising. Raised $6M in private equity and built the five-year growth plan we actually executed against, not the one that lives in a drawer. Grew revenue from $2M to $4M by opening new distribution channels and tightening how the operation ran. Launched two spirits from scratch, Revivalist Botanical Gin and Resurgent Whiskey, both of which won awards and now ship across multiple states. On the marketing side, I built our DTC ecommerce platform and a Direct-to-Licensee channel from the ground up, and grew digital reach 150% by concentrating spend on what was working across paid, content, and social instead of spreading it thin. Hired and led teams across marketing, ops, and sales, each with clear ownership and real accountability. I also carry the full P&L: budgets, capital allocation, board reporting, and investor relations.

Motologic

Motologic

Full-time • 12 yrs 10 mos

Director of Product Launch & Marketing

Sep 2011 - Dec 2014 • 3 yrs 3 mos

Joined after the MotoLOGIC acquisition to integrate the platform and launch it nationally inside a company doing billions in annual revenue. I led the strategy and execution of national product launches, which meant everything from the campaign itself to field training and live activations across the country. The launch I owned became the most successful product launch in Advance Auto Parts' history. I ran integrated programs that pulled digital, live events, and sales enablement into one consistent push rather than three disconnected efforts, and I served as the primary brand presence at national conferences and corporate events.

Co-Founder & VP of Marketing

Jan 2002 - Aug 2011 • 9 yrs 7 mos

Co-founded MotoLOGIC, a SaaS platform that put automotive repair and diagnostic data in the hands of professional technicians. I built the marketing function from day one and ran it all the way through the acquisition. We grew the platform from zero to covering 98% of the vehicles on the road in the US, reached $3M in recurring annual revenue, and built a base of more than 5,000 professional technician customers through focused B2B marketing and channel development. I wrote the positioning and go-to-market playbook that made us the category standard, hired and scaled the team, and ran the acquisition process with Advance Auto Parts start to finish.