Seif Adel

Meta Ads Media Buyer

Aqua Hero • Freelance

Aug 2025 - Present • 10 mos

Aqua Hero Adults Swimming School --> About the client Aqua Hero is an adult swimming school Their Goal was to increase monthly try-outs to fill more classes and grow recurring memberships. --> My role I was responsible for setting up, managing, and optimising Facebook & Instagram campaigns. Worked on both the technical setup and the strategic side (audiences, creatives, and offers). --> What I did Set up structured campaigns in Meta Ads Manager focused on lead generation and try-out signups. Tested different audiences (location, parents, interests) to find the most responsive segments. Created and optimised ad creatives and copy tailored to adults looking for swimming lessons. Continuously monitored performance and adjusted budgets, bids, and ads to improve results. --> Recent 2-month snapshot October Ad spend: €585 Revenue generated: €2,258 November: Ad spend: €600 Revenue generated: €3,080 Campaigns are still running and delivering consistent results for Aqua Hero.

Media Buyer

SkyViral • Freelance

Jan 2021 - May 2022 • 1 yr 4 mos

SkyViral (Instagram Growth Case Study) --> About the project SkyViral is an Instagram page that shares motivational images and videos. The main goal was to rapidly grow followers in order to monetize the page. --> My role Worked as a media buyer and member of the marketing team. Responsible for creating ad designs (images and creatives for paid campaigns). Set up, managed, and optimized Facebook & Instagram ads through Ads Manager. --> What I did Created eye-catching ad creatives aligned with SkyViral’s motivational brand. Built and tested different audience segments to find the most responsive interests and demographics. Launched and optimized campaigns focused on follower growth and engagement. Monitored performance and continuously adjusted budgets, placements, and creatives for better results. --> Results Grew the page from 3k to 100k Instagram followers. Helped the brand reach the scale needed to start monetizing the page successfully.