Abdul Moeez

SEO Manager

Scepter Marketing • Part-time

Nov 2024 - Sep 2025 • 10 mos

At Scepter Marketing, I worked as a Part-Time SEO Manager, overseeing SEO campaigns for 20+ orthodontic clinics across the United States. My primary responsibility was to improve local search visibility, organic traffic, and patient inquiries for orthodontists in highly competitive U.S. markets. Key responsibilities included: 1- Managing SEO strategies for 20+ orthodontic practices 2- Leading and supervising a team of 5 SEO specialists 3- Conducting local keyword research and competitor analysis 4- Optimizing Google Business Profiles for local rankings 5- Implementing on-page SEO across service and location pages 6- Executing local link-building and citation strategies 7- Improving technical SEO and site performance 8- Monitoring rankings, traffic, and conversion metrics 9- Reporting performance insights and growth strategies Because orthodontics is a competitive healthcare niche, strong emphasis was placed on local SEO, map pack rankings, reputation signals, and geo-targeted content optimization. I managed workflow distribution, quality control, and performance tracking for my SEO team to ensure consistent results across all accounts. This role strengthened my expertise in: 1- Multi-location and local SEO 2- Healthcare & orthodontic marketing 3- Team leadership and delegation 4- Scaling SEO systems across multiple clients Managing over 20 clinics simultaneously while leading a 5-person team significantly enhanced my strategic planning, organization, and leadership capabilities.

SEO Project Manager

Spearlance Media • Full-time

Aug 2023 - Nov 2024 • 1 yr 3 mos

I worked as an SEO Manager at Spearlance Media, where I was responsible for managing and executing SEO strategies for 10 active client accounts across different industries. During my 14 months with the agency, I handled everything from strategy to implementation, including: • In-depth keyword research and competitor analysis • Complete on-page SEO optimization • Technical SEO audits and issue resolution • Content strategy and optimization • Internal linking structure improvements • High-quality link-building campaigns • Performance tracking via Google Search Console & GA4 • Monthly reporting and client communication I independently developed customized SEO roadmaps based on each client’s goals, competition level, and industry landscape. My focus was always on sustainable, white-hat growth, improving rankings, increasing organic traffic, and driving measurable business results. Across multiple accounts, we achieved strong improvements in keyword rankings, visibility, and organic lead generation through consistent optimization and strategic link acquisition. Managing 10 clients simultaneously strengthened my ability to prioritize, analyze data effectively, communicate clearly with stakeholders, and deliver results under deadlines. This role refined my expertise in both technical and strategic SEO, and gave me hands-on experience managing SEO campaigns from start to scale.