M.Sulaman

Digital Marketing Specialist

BAT • Part-time

Jul 2025 - Present • 10 mos

𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮 (𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀) • Executed end-to-end campaigns across 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 and 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, including setup, targeting, budgeting, and performance optimization. • Built and maintained structured account architecture (𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗮𝗱 𝗴𝗿𝗼𝘂𝗽𝘀/𝗮𝗱 𝘀𝗲𝘁𝘀, 𝗮𝗱𝘀) aligned with conversion goals and business KPIs. • Performed iterative testing on creatives, ad copy, audiences, and landing pages to improve efficiency metrics (𝗖𝗧𝗥, 𝗖𝗩𝗥, 𝗖𝗣𝗟/𝗖𝗣𝗔). • Monitored performance regularly and applied 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 based on trends, pacing, and KPI movement. 𝗦𝗘𝗢 (𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹, 𝗢𝗻-𝗣𝗮𝗴𝗲, 𝗖𝗼𝗻𝘁𝗲𝗻𝘁) • Owned SEO delivery across technical SEO, on-page optimization, and content execution to support organic traffic growth and lead generation. • Conducted keyword research and search intent mapping; optimized titles, meta descriptions, headings, internal linking, and basic schema alignment. • 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗮𝘂𝗱𝗶𝘁𝘀 covering crawlability, indexation, redirects, canonicals, and sitemap/robots, and coordinated implementation with developers. • Produced recurring reporting and recommendations using search + analytics data (𝗿𝗮𝗻𝗸𝗶𝗻𝗴𝘀, 𝘁𝗿𝗮𝗳𝗳𝗶𝗰, 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀) to support stakeholder decision-making.

Marketing Analytics Specialist (GA4/GTM/Data Studio)

Sam's Club • Freelance

Dec 2024 - Feb 2026 • 1 yr 2 mos

• Implement and maintain 𝗚𝗔𝟰 + 𝗚𝗧𝗠 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 for multi-channel marketing across 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗦𝗘𝗢, 𝗲𝗺𝗮𝗶𝗹, and website conversion journeys. • Build 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 / 𝗗𝗮𝘁𝗮 𝗦𝘁𝘂𝗱𝗶𝗼 𝗱𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 using multiple data sources, including 𝗚𝗔𝟰, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗦𝗵𝗲𝗲𝘁𝘀, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗦𝗲𝗮𝗿𝗰𝗵 𝗖𝗼𝗻𝘀𝗼𝗹𝗲, 𝗕𝗶𝗴𝗤𝘂𝗲𝗿𝘆, and 𝗠𝗮𝘁𝗼𝗺𝗼 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀. • Create executive and channel-level dashboards with 𝗯𝗹𝗲𝗻𝗱𝗲𝗱 𝗱𝗮𝘁𝗮 𝘀𝗼𝘂𝗿𝗰𝗲𝘀, calculated fields, filters, drilldowns, trend views, and 𝗮𝗻𝗼𝗺𝗮𝗹𝘆 𝗰𝗵𝗲𝗰𝗸𝘀 for better performance visibility. • Design advanced 𝗚𝗧𝗠 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘀𝗲𝘁𝘂𝗽𝘀, including custom events, click tracking, form tracking, scroll tracking, video tracking, thank-you page tracking, dynamic triggers, custom variables, regex rules, and 𝗱𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 implementation. • Develop clean 𝗲𝘃𝗲𝗻𝘁 𝘁𝗮𝘅𝗼𝗻𝗼𝗺𝘆 with naming conventions, parameters, conversion mapping, channel attribution logic, and user journey tracking across paid, organic, and referral traffic. • Set up 𝗲𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁, custom conversions, funnel exploration frameworks, and event validation using 𝗗𝗲𝗯𝘂𝗴𝗩𝗶𝗲𝘄, GTM preview mode, browser checks, and network-level testing. • Work on 𝗠𝗮𝘁𝗼𝗺𝗼 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 and 𝗠𝗮𝘁𝗼𝗺𝗼 𝗧𝗮𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 setups for healthcare websites, including privacy-conscious event tracking, non-PHI form interaction tracking, appointment flow tracking, URL parameter cleanup, IP anonymization, and safer analytics structures. • Establish reporting standards for 𝗨𝗧𝗠 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲, campaign naming, source/medium consistency, conversion definitions, dashboard QA, and performance reporting to ensure clean, reliable, and decision-ready data.