
Seren
Your Local Search Authority and Guaranteed Visibility on Google Maps
Skills

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Work experience
Senior Local SEO and Digital Growth Specialist
Freelancing Career
Dec 2025 - Present • 6 mos
As a dedicated Local SEO Consultant, I manage the full spectrum of local search optimization strategies designed to maximize lead generation and customer acquisition for businesses across diverse industries (e.g., Home Services, Real Estate, Health & Wellness). Key Responsibilities & Achievements: 1. Google Business Profile (GMB) Mastery: Developed and implemented proprietary GMB optimization workflows that consistently result in Google 3-Pack ranking and increased discovery views by over 45% for clients. 2. Authority Building: Strategically sourced and executed High Authority Local Citation and Niche Backlink campaigns, guaranteeing 100% NAP consistency to build foundational trust signals. 3. Performance Management: Established a recurring Monthly SEO Management service focusing on weekly GMB posting, review response strategy, and competitor analysis, providing detailed monthly ranking reports to track ROI. 4. Technical Auditing: Conducted specialized Local SEO audits to identify and resolve complex ranking issues, including GMB suspensions and reinstatements. 5. Strategic Growth: Successfully managed and optimized the local online presence for a portfolio of 100+ clients, resulting in measurable increases in calls, directions, and website traffic. I combine technical expertise with a results-first approach to ensure every client achieves sustained local growth and dominance in their service area.