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serena__mrtns

Serena Martins

@serena__mrtns

EMAIL MARKETING EXPERT

United Kingdom
English
About me
Am an Email marketing expert and professional helping creators, founders, and businesses build professional newsletter systems designed for growth, engagement, and monetization. I specialize in platforms like Substack and beehiiv, setting up structured newsletters, automation workflows, subscriber funnels, and optimized landing pages that make it easier to attract and retain readers. From welcome email automation and drip campaigns to custom domains and monetization tools, I create clear systems that help newsletters run smoothly, look professional, and grow a loyal subscriber base.... Read more

Skills

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serena__mrtns
Serena Martins
Offline • 

See my services

Email Platform Support
I will design substack promotion newsletter lead generation substack subscriber funnel
From$35 / projectMore details
Email Automations
I will setup substack welcome email automation drip campaign substack newsletter
From$40 / projectMore details

Work experience

Emanon_Institute

Email Campaign

Emanon Institute • Freelance

Oct 2025 - Oct 2025 • 0 mos

I am a results-driven Email Marketing Expert with experience creating and managing high-converting email campaigns that help businesses increase engagement, nurture leads, and drive revenue. I specialize in email strategy, automation, audience segmentation, copywriting, A/B testing, and performance optimization using platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, and ConvertKit. Throughout my career, I have developed targeted campaigns, automated customer journeys, welcome sequences, abandoned cart flows, newsletters, and promotional emails that improve open rates, click-through rates, and conversions. My expertise includes list management, email deliverability, CRM integration, analytics, and compliance with CAN-SPAM and GDPR best practices. I focus on understanding each client's goals and delivering data-driven email marketing solutions that build customer relationships and maximize ROI. With strong attention to detail, clear communication, and a commitment to continuous optimization, I consistently deliver campaigns that generate measurable results and support long-term business growth.