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serena__mrtns

Serena Martins

@serena__mrtns

EMAIL MARKETING EXPERT

United Kingdom
English
About me
Hi, I’m Serena Martins, an Email Marketing Specialist who enjoys turning ideas and audiences into email systems that actually work. I help creators, founders, and businesses build newsletters, automate their email journeys, and create campaigns that keep subscribers engaged. I work with platforms like Substack, beehiiv, Mailchimp, Kit, Klaviyo, and HubSpot. From welcome sequences and funnels to landing pages, segmentation, deliverability, and monetization, I focus on making email simple, professional, and effective. ... Read more

Skills

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serena__mrtns
Serena Martins
Offline • 

See my services

Audience Development
I will design substack promotion newsletter lead generation substack subscriber funnel
From$20 / projectMore details
Email Design
I will setup beehiiv domain beehiiv website newsletter beehiiv landing page
From$30 / projectMore details

Portfolio

Work experience

Emanon_Institute

Email Campaign

Emanon Institute • Freelance

Oct 2025 - Oct 2025 • 0 mos

I am a results-driven Email Marketing Expert with experience creating and managing high-converting email campaigns that help businesses increase engagement, nurture leads, and drive revenue. I specialize in email strategy, automation, audience segmentation, copywriting, A/B testing, and performance optimization using platforms such as Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, and ConvertKit. Throughout my career, I have developed targeted campaigns, automated customer journeys, welcome sequences, abandoned cart flows, newsletters, and promotional emails that improve open rates, click-through rates, and conversions. My expertise includes list management, email deliverability, CRM integration, analytics, and compliance with CAN-SPAM and GDPR best practices. I focus on understanding each client's goals and delivering data-driven email marketing solutions that build customer relationships and maximize ROI. With strong attention to detail, clear communication, and a commitment to continuous optimization, I consistently deliver campaigns that generate measurable results and support long-term business growth.