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serena_atc

Serena A

@serena_atc

Marketing Acquisition Manager

France
French, English, Spanish
About me
I am a creative and strategic marketing professional with 5 years of experience in 360° marketing. I design and deploy engaging communication strategies for impactful projects in the cultural, artistic, and social sectors. My hybrid profile allows me to alternate between strategic reflection and creative execution to build powerful, authentic narratives.... Read more

Skills

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serena_atc
Serena A
Offline • 
Average response time: 1 hour

See my services

Brand Strategy
I will develop a creative marketing strategy for your brand
From$50 / projectMore details

Work experience

McKinsey_& Company

Marketing acquisition officer

McKinsey & Company • Full-time

Jun 2024 - Present • 2 yrs 1 mo

- Creating marketing supports (posters, flyers, promotional videos, flowcharts) - Organizing customer acquisition events (open houses, booths at trade shows, etc.) - Community management (preparing and hosting webinars, sharing content, analyzing performance)

Freelance_Web Designer

Communication consultant and graphic designer

Freelance Web Designer • Freelance

Sep 2023 - Present • 2 yrs 10 mos

Support for individuals and cultural organizations in their digital communication strategies, content and material creation, and the organization of events with a strong emotional impact: - Creation of custom visuals (visual identity, wedding announcements, invitations, bachelorette party, song cover) - Organization of cultural events, including one in partnership with the Philharmonie de Paris on the theme of street art - Communication and storytelling for a top-level athlete (US soccer) featuring a feature story produced by L’Équipe and screened at the Grand Rex during the Super Bowl

AXA

Operational Marketing Manager and Graphic Designer

AXA • Full-time

Sep 2022 - Sep 2023 • 1 yr

Worked within Axa Wealth Management to create commercial documents including brochures, posters, and promotional items. Developed communication materials such as event invitations and videos. Responsible for writing articles and supporting the sales team with various marketing collateral to enhance brand visibility and engagement.