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Serena S
@serena_sin
Social Media Content Designer and Video Editor
Italy
English, Albanian, Italian, Spanish
About me
Hi, I'm Serena! I love finding ways to turn a brand's personality into visuals, videos and stories.
I've created social content for over 30 clients at a digital agency and for SINDOLLS, the music project I share with my twin sister. I can help with Reels, TikToks, social graphics and carousels, or work with you on brand communication, fresh content formats and a broader content plan.
Have an idea but aren't sure where to start? Send me a message! I'd love to hear about your project and explore how we can work together.
Skills
Serena S
Offline •
See my services
Social Posts & Banners
I will design instagram posts and carousels for your brand
Portfolio
Work experience
Social Media & Content Specialist
Instagram • Self-employed
Sep 2023 - Present • 3 yrs 1 mo
- Developed the editorial strategy and managed content for TikTok, Instagram, and YouTube alongside my professional career. - Contributed to the organic growth of the TikTok community from 30,000 to 85,000 followers in 18 months through format development, trend analysis, and content optimization. Achieved 746,000 organic views on a single piece of content, with several videos surpassing 100,000 views. - Conceptualized and produced social media and audiovisual content, handling concept development, storytelling, graphic design, filming, editing, and publishing. - Planned Meta Ads campaigns, from defining objectives and target audiences to preparing copy and creatives and monitoring performance. - Analyzed KPIs, format performance, and community behavior to inform subsequent editorial decisions. - Coordinated the operational aspects of productions and collaborations with creative professionals and experimented with generative AI tools for visual and audiovisual content creation.
Social Media Manager & Content Creator
TikTok • Full-time
Jan 2022 - Sep 2023 • 1 yr 8 mos
- Managed social media strategies and editorial plans for more than 30 B2B and B2C clients across different industries, with a focus on Instagram, TikTok, and Facebook. - Conceptualized and produced graphic content, videos, and copy for social media and advertising campaigns. - Developed and produced formats for the launch of the company’s TikTok channel, generating several pieces of content with over 10,000 organic views. The best-performing video reached approximately 162,000 views, 18,000 likes, 576 saves, and 371 shares. - Managed digital advertising activities, from defining objectives, target audiences, copy, and creatives to monitoring performance and KPIs. - Conducted trend research, competitor analysis, and benchmarking to support the development of formats and editorial strategies. - Created digital and offline communication materials, including billboards, flyers, displays, logos, and promotional materials, as well as filming and editing video content.
Social Media Manager & Copywriter
wrdigital • Freelance
Apr 2021 - May 2021 • 1 mo
- Managed and scheduled clients’ social media content and related Community Management activities. - Supported Digital Advertising, SEO, and Google My Business activities. - Wrote blog articles, copy, and descriptive content for e-commerce platforms.
