Radu S

AI SEO Specialist

May 2024 - Present • 2 yrs 4 mos

AI SEO Specialist helping brands, ecommerce stores, and professional services firms become visible in AI-generated search — Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini, and other LLM-powered answer engines. Traditional SEO gets you ranked on a results page. AI SEO gets you cited inside the answer itself — where a growing share of high-intent searches now end. I work across Framer, Webflow, WordPress, WooCommerce, and Shopify to make sites structurally and semantically legible to LLMs, so they understand what your business does and why it should appear. Typical engagements include: • GEO/AEO audits: how your brand appears across ChatGPT, Claude, Perplexity, and Google AI Overviews • Schema and structured data (JSON-LD) aligned to entity recognition • llms.txt setup and optimization for LLM crawling and citation • Entity disambiguation (fixing when AI models confuse or misattribute your brand) • Content restructuring for AI extractability: clear claims, sourced facts, Q&A patterns • Topical authority mapping and internal linking for LLM comprehension • Site architecture and knowledge-graph alignment • Ongoing AI visibility monitoring across major answer engines The work is grounded in how LLMs actually parse and cite the web — not guesswork about "AI-friendly content." Real audits, targeted structural fixes, and content adjustments that increase the chance of being cited as a source, not filtered out. I implement everything I recommend — schema, llms.txt, structural changes, and content edits come from the same person who found the gaps. Recent work spans ecommerce brands, agencies, and professional services firms building AI visibility before competitors recognize it as a channel.

Web Developer

Oct 2021 - Present • 4 yrs 11 mos

Web Developer building premium, conversion-focused websites and ecommerce stores for founders, agencies, DTC brands, and professional services firms. I work across Framer, Webflow, WordPress, WooCommerce, and Shopify, along with custom HTML/CSS/JavaScript when a project calls for it. Every build is designed to look premium, load fast, and convert — not just launch. Typical engagements include: • Custom Framer sites with scroll animations, GSAP, and Lottie integrations • Webflow builds with full CMS setup for scalable content operations • WordPress and WooCommerce development, custom themes, Elementor, complex plugin work • Shopify stores and theme customization (Liquid, sections, custom checkout logic) • Landing pages engineered for high-converting paid traffic • Custom code components (React, framer-motion, JavaScript) for behavior no template offers • Core Web Vitals and performance optimization tied to conversion and SEO • Third-party integrations: CRM, analytics, payment gateways, reviews, email platforms • Full responsive implementation across desktop, tablet, and mobile The work is finish-obsessed — spacing, typography, transitions, and interaction details are what separate a site that looks "done" from one that looks premium. That final layer is where most builds fall short, and where I spend disproportionate attention. I handle both design and development myself, so nothing gets lost between the two. When a project needs pixel-precise implementation, custom animations, or complex logic, it's built by the person who understood the brief. Recent work spans automotive, activewear, premium skincare, industrial B2B, legal, and hospitality clients across the US, UK, and EU.

Conversion Rate Optimization Specialist (CRO)

Oct 2020 - Present • 5 yrs 11 mos

Conversion Rate Optimization Specialist focused on turning existing traffic into measurable revenue for ecommerce brands, DTC founders, and premium service businesses. I work across Shopify, WooCommerce, Framer, Webflow, and WordPress — auditing full funnels, identifying friction points, and implementing changes directly instead of handing off recommendations for someone else to build. Typical engagements include: • Full-funnel CRO audits (homepage, category, product, cart, checkout) • A/B testing frameworks prioritized by impact-to-effort ratio • Heatmap and session recording analysis (Hotjar, Microsoft Clarity) • Landing page redesigns built for conversion, not just aesthetics • Product page optimization: positioning, hierarchy, trust signals, offer clarity • Cart and checkout friction removal, guest checkout, payment logic • Mobile-first UX audits with concrete implementation steps • Speed and Core Web Vitals optimization tied to conversion recovery The work is opinionated, not generic — grounded in real user behavior data, not best-practice checklists. The goal stays the same: reduce buyer friction, sharpen the offer, and lift conversion without increasing ad spend. I implement everything I recommend, so strategy and execution never get lost in translation. Liquid on Shopify, custom code in Framer, WooCommerce checkout logic — the person recommending it is the person building it.