Sofia F.
Content Strategy and AI Search Optimization Expert
Skills
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Work experience
Content Manager
MAS Analytics
Dec 2025 - Present ⢠9 mos
Develop and execute MAS Analyticsâ content strategy, translating complex topics related to data, AI, and advanced analytics into clear and engaging content for specialized audiences. Write thought leadership articles, LinkedIn content, and corporate materials aimed at strengthening brand positioning and demand generation. Lead PR and media relations initiatives, coordinate editorial projects with multidisciplinary teams, and ensure consistency across communication channels. Implement SEO and GEO strategies to improve organic visibility and analyze content performance to continuously optimize results.
Content Writer and Email Marketing Analyst
ADIPA
Jul 2024 - Nov 2025 ⢠1 yr 4 mos
Managed the design, execution, and performance analysis of email marketing campaigns and newsletters in HubSpot. Created SEO-optimized web content, downloadable resources such as ebooks, guides, and templates, and science-based articles featuring interviews with professionals. Also produced and hosted the âAdipadosâ podcast, interviewing psychology and mental health experts, while collaborating with internal teams to maintain consistency across commercial campaigns.
Communications Specialist
KLog
Dec 2022 - Jun 2024 ⢠1 yr 6 mos
Managed internal communications across LATAM and developed corporate content for internal and external audiences, including newsletters, industry bulletins, blog articles, emails, product materials, and social media content. Led press relations, coordinated multidisciplinary projects with different stakeholders, organized internal events and initiatives, and contributed to the SEO optimization of the corporate website.