
Shehzad M
Brand Identity Designer
Skills

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Work experience
Brand Identity Designer
Upwork • Freelance
Oct 2023 - Present • 2 yrs 9 mos
Provide logo design and brand identity services to startups, entrepreneurs, and established businesses through Upwork and direct client engagements. Successfully completed 20+ branding projects while maintaining a 100% Job Success Score. Key projects include developing the visual identity for OmniStretch, a premium fitness technology brand, creating logo and branding solutions for commercial roofing companies, designing brand presentations and identity systems for startups, refining existing logos for established businesses, and producing marketing assets, packaging visuals, and brand collateral. Responsibilities include brand strategy, logo design, typography selection, color system development, brand guidelines creation, visual identity design, and preparing assets for both digital and print applications.