MuhammadShabbir

Amazon Business

Amazon • Full-time

Jul 2020 - Sep 2026 • 6 yrs 2 mos

Managing and optimizing Amazon FBA accounts with a strong focus on PPC, sales growth, and account performance. Experienced in creating and optimizing Amazon PPC campaigns, keyword research, listing optimization, competitor analysis, product research, and sales strategy. I work with data-driven approaches to improve advertising efficiency, increase product visibility, boost conversions, and maximize overall account profitability. Also experienced in monitoring account health, analyzing performance metrics, and developing strategies for sustainable Amazon business growth.

Amazon Account Executive

Launch n Ads • Full-time

Nov 2020 - Aug 2025 • 4 yrs 9 mos

Managed end-to-end Amazon Seller Central operations for multiple brands, helping sellers launch, optimize, and scale their businesses across Amazon marketplaces. Key Responsibilities: Managed Amazon Seller Central accounts and daily marketplace operations. Conducted product research, market analysis, competitor research, and niche evaluation. Performed keyword research and Amazon SEO to improve organic visibility and rankings. Created and optimized listings including titles, bullet points, descriptions, backend keywords, and images. Managed Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display. Optimized keywords, bids, budgets, targeting, search terms, and negative keywords to improve ACOS, ROAS, CTR, CPC, and conversions. Developed product launch and ranking strategies using PPC, keywords, promotions, and organic optimization. Managed FBA inventory, restocking, shipments, and inventory planning to minimize stockouts and excess inventory. Monitored account health, listing suppressions, stranded inventory, policy issues, and Seller Support cases. Supported Amazon Brand Registry, Brand Storefronts, A+ Content/EBC, Brand Story, and conversion-focused content. Monitored product reviews, ratings, sales performance, organic rankings, and customer feedback. Managed coupons, promotions, deals, and sales-growth strategies. Analyzed sales and advertising data to identify growth opportunities and improve profitability. Prepared regular performance reports and actionable recommendations for clients. Worked closely with clients to develop customized strategies for sustainable Amazon growth.