Saliha S

Senior Sales & Email Marketing Team Lead

ABC

Sep 2023 - Present • 2 yrs 9 mos

Led a remote sales and outreach team for nursing and academic program students. Planned and executed cold & nurturing email campaigns for student acquisition. Managed CRM pipelines, follow-ups, and conversion tracking. Improved response and conversion rates through segmentation and A/B testing. ✅ Improved email response rates through strategic A/B testing ✅ Successfully managed end-to-end CRM pipelines for inbound & outbound leads ✅ Coordinated sales, marketing & operations for smooth client onboarding

Freelance Digital Marketer & Email Automation Specialist

Freelancer.com

Jun 2021 - Present • 5 yrs

Planned and executed end-to-end digital marketing campaigns for small businesses. Developed email automation workflows using Mailchimp, Klaviyo, and Brevo. Created lead generation systems by integrating CRM tools with automation platforms. ✅ Generated and nurtured qualified leads for multiple service-based businesses ✅ Built automation workflows that improved client engagement rates ✅ Delivered consistent marketing reports and performance insights to clients

Graphic Designer & Marketing Support

Freelancing Career

Feb 2021 - Present • 5 yrs 4 mos

Designed logos, flyers, packaging, and visual branding for small businesses using Canva and Adobe tools. Helped brands create consistent visual identities for online and print media. Produced marketing creatives for Facebook and Instagram campaigns. ✅ Designed complete visual brand identities for multiple small businesses ✅ Created high-performing ad creatives for Facebook & Instagram campaigns ✅ Delivered print and digital design solutions for diverse industries