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Shangmingzhu Z
@shang_zhang
Head of Growth Digital Acquisition
United Kingdom
Chinese, English
About me
I am a growth and performance marketing leader with 13+ years of experience building and scaling acquisition and retention engines across multi-brand, marketplace, and e-commerce businesses. I specialize in owning growth end-to-end, from strategy and channel mix to experimentation frameworks and analytics infrastructure. I focus on building systems that make growth repeatable, measurable, and commercially accountable.
Skills
Shangmingzhu Z
Offline •
Average response time: 1 hour
See my services
Paid Social Media
I will grow your customer base with all paid digital platforms
Work experience
Senior Growth Marketing Lead (Acquisition & Retention)
Baldwin's • Full-time
Sep 2022 - May 2026 • 3 yrs 8 mos
• Own B2C growth strategy across acquisition, CRO, CRM, retention and analytics within a high-consideration collectibles and investment marketplace. • Translate business objectives such as revenue growth, auction performance and customer lifetime value into measurable marketing targets including CAC, conversion rate, lead quality and repeat purchase. • Act as internal owner of performance, overseeing SEO and paid media agencies with clear KPIs, budget controls and commercial accountability. • Partner closely with sales teams to align lead generation, qualification feedback and conversion outcomes, improving enquiry quality and downstream revenue. • Led full migration from Universal Analytics to GA4, defining tracking frameworks, events and governance, improving data accuracy by circa 20%. • Build and maintain GA4 and Looker dashboards tracking acquisition efficiency, funnel drop-off, campaign ROI and sales outcomes for senior stakeholders. • Designed and implemented HubSpot lifecycle automation including segmentation, workflows and reporting, increasing customer retention by circa 50%. • Lead CRO roadmap across landing pages, messaging and CTAs using structured testing and behavioural insight. • Deliver internal training and workshops to raise digital, data and performance capability across commercial teams.
Growth & Performance Marketing Lead
Stashbee • Full-time
Mar 2020 - Dec 2021 • 1 yr 9 mos
• Designed and executed growth strategy delivering over 50% uplift in website traffic and 15% increase in new customer acquisition. • Rebuilt analytics infrastructure improving data accuracy by circa 30%. • Launched affiliate programme generating 40% referral revenue growth within six months. • Led SEO and CRO initiatives delivering 150% organic traffic growth.
Digital Acquisition Manager
City Index • Full-time
Mar 2019 - Apr 2020 • 1 yr 1 mo
• Owned multi-channel acquisition strategy across search, social, display, affiliates and app. • Managed monthly budgets of USD 600k to 1m delivering circa 80% ROI improvement. • Reduced CPA by circa 55% through data-led optimisation. • Scaled app installs by 70% using ASO, ASA, UAC and Appsflyer.
