
Mezba
Digital Marketing Strategist
Skills

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Portfolio
Work experience
Digital Media Operations Specialist
Unilever Bangladesh Limited âą Full-time
Aug 2025 - Present âą 9 mos
I'm the DDM manager creating funnel based strategies for audience data, govern data, ensure data privacy. Along with it, I'm responsible for auditing Google, DV360, Meta, TikTok etc. campaign managers for performance analysis. I drive end to end e-commerce search execution for all Unilever Bangladesh affiliated ecommerce platforms.
Digital Marketing Strategist
Mindshare Bangladesh Limited âą Full-time
Jul 2025 - Aug 2025 âą 1 mo
âą Made strategy, planning, and execution of digital campaigns for major brands including Unilever Brands (Pureit, Rin, Surf Excel, Wheel, Horlicks, E-Comm for all brands etc.) Bata, Bkash, and Castrol. âą Delivered award-winning, campaigns across Meta, Google, DV360, and TikTok. âą Developed attribution models, crafted Data-Driven Strategy, leveraged AI-powered tools for campaign optimization and reporting, and conducted in-depth market research. âą Executed Innovative Campaigns Like â âAR Shoe Trialâ for BATA, Telco Integration Campaigns like âRin Beep Callâ which has been done for the First time in Bangladesh garnering numerous awards globally. âą Configured more than 70 Campaigns monthly for Brands like Bkash. Strategized campaigns working with vendors in platforms like IMO, POKKT, SSP/DSPs spending over 1M dollars monthly.