Sharif Nawas

Digital Marketing Expert (Tracking & Pixels setup)

Cloud Tech Digital • Freelance

Oct 2025 - Present • 9 mos

Since November 2025, I have been working as a Digital Marketing Expert (Tracking & Pixel Setup) with the agency Cloud Tech Digital. In this role, I focus on implementing and managing advanced tracking systems to ensure accurate data collection and better marketing performance for clients. I specialize in setting up and optimizing tracking tools such as Google Tag Manager, Google Analytics 4, Meta Pixel, and Meta Conversions API. My work includes configuring events, building data layers, implementing server-side tracking, and troubleshooting complex tracking issues across various platforms. Key Achievements: Successfully implemented Pixel and Conversions API tracking for multiple client websites to improve conversion tracking accuracy. Built and optimized custom event tracking for e-commerce and lead generation funnels. Improved Event Match Quality and attribution accuracy through server-side tracking implementation. Resolved tracking issues related to ad blockers, browser privacy restrictions, and iOS limitations. Ensured reliable data flow between advertising platforms and analytics tools to support better campaign optimization. Through my work, I help businesses collect accurate marketing data, enabling them to make informed decisions and improve the performance of their digital advertising campaigns.