
Sharon
Email Marketing Marketing Automation Specialist
Skills

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Work experience
Email Marketing & Marketing Automation Specialist
Freelancing Career
Jun 2022 - Present • 4 yrs 2 mos
Designed and implemented complete MailerLite and Brevo email marketing systems. Built responsive landing pages, opt-in forms, and lead capture funnels. Created branded newsletters and reusable email templates. Developed welcome sequences, abandoned-cart style flows, and lead nurturing automations. Segmented audiences for personalized email campaigns. Connected websites, CRMs, and third-party applications. Configured SPF, DKIM, and DMARC records to improve email deliverability. Analyzed campaign performance and optimized open rates, click-through rates, and conversions. Provided migration and troubleshooting services for existing email marketing platforms