
Sharon Sonia
Premium ECommerce Solutions
Skills

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Work experience
Lead E-Commerce & Store Specialist
Shopify • Freelance
Sep 2023 - Present • 3 yrs
Enterprise & D2C Store Builds: Strategic design and development across Shopify, WooCommerce, Etsy, Big Cartel, and TikTok Shop. Amazon & Paid Ads Optimization: Full-funnel Amazon PPC management, listing optimization, and catalog structure cleanup. Product Catalog & Data Organization: Expert setup for complex product variants, smart tags, metafields, and seamless site navigation. Proven Brand Execution: Leveraged high-end brand experience (including projects with Cole Haan, Nothing, and Framework) to turn everyday storefronts into trusted, high-converting assets.
Senior E-Commerce Consultant & Multi-Platform Specialist
Amazon • Freelance
Sep 2023 - Present • 3 yrs
Multi-Channel Store Setup & Strategy: Designed, built, and optimized end-to-end storefronts across Shopify, Amazon, Etsy, WooCommerce, Big Cartel, and TikTok Shop. Brand Strategy & UI/UX Design: Applied design and positioning principles derived from work with top-tier brands (such as Cole Haan, Nothing, and Framework) to build high-converting, premium digital experiences. Catalog Architecture & Data Management: Standardized product titles, created smart collections, cleaned up variants/metafields, and optimized store navigation for catalogs ranging from tens to thousands of SKUs. Amazon Ads & PPC Campaign Management: Created and managed Sponsored Products/Brands ad campaigns, optimized bids, conducted keyword targeting, and reduced ACoS to boost ROAS. Social Commerce Integration: Connected and synced product catalogs with TikTok Shop and social channels to capture multi-touch sales.