s
shawnbinder8

Shawn Binder

@shawnbinder8

Creative Director of copy and website SEO

United States
English
About me
Creative Director of Copy and Creative Lead specializing in brand storytelling, multi-channel campaigns, and product launch messaging. Experienced across CPG, tech, lifestyle, and DTC. Proven ability to drive revenue, shape brand voice systems, and lead creative across paid social, email/CRM, OOH, retail, and digital.... Read more

Skills

s
shawnbinder8
Shawn Binder
Offline • 
Average response time: 1 hour

Portfolio

Work experience

Anheuser-Busch

Senior Copywriter

Anheuser-Busch • Full-time

Oct 2024 - Present • 1 yr 7 mos

- Led copy strategy contributing to 55% YoY revenue growth to $255M and acquisition by Anheuser-Busch. - Wrote scripts for Shaquille O’Neal and led creative across commercials, OOH, social, and digital. - Owned brand copy for national campaigns, email/CRM, retail, and paid media. - Led product launch messaging, flavor naming, and seasonal campaigns.

Mozilla

Senior Copywriter

Mozilla • Full-time

Oct 2023 - Oct 2024 • 1 yr

- Wrote educational content explaining Mozilla’s privacy/security tools. - Supported the North American launch of Mozilla VPN. - Partnered with creative teams on multi-channel concepts and managed digital workflows.