Shazib F.

Sr. Media Buyer & Creative Strategist

Scottman Pharmaceutical • Freelance

May 2025 - Present • 1 yr

Led paid media and creative strategy to scale revenue for a fast-growing pharmaceutical brand. ✅ Increased monthly revenue from PKR 3.5M to PKR 10M within 90 days ✅ Achieved and maintained an overall ROAS of 2.61 ✅ Developed full-funnel paid media strategy focused on scalable, profitable growth ✅ Directed high-converting ad creatives aligned with pharma compliance standards ✅ Optimized performance using Atria for tracking, attribution, and campaign scaling ✅ Continuously tested creatives, audiences, and offers to improve conversion efficiency

Performance Marketing Executive

Abacus • Part-time

Nov 2023 - Jul 2025 • 1 yr 8 mos

Drive revenue growth for enterprise technology solutions through strategic digital advertising and lead generation campaigns. My key responsibilities & achievements are: ✔️ 20+ MQLs monthly for SAP Business One & SAP S/4HANA consistently ✔️ 15% MQL conversion rate for Atlassian products, exceeding industry benchmarks ✔️ 10%+ minimum MQL rate maintained across all assigned projects ✔️ Successfully generated qualified leads for Apigee through precision targeting and campaign optimization

Senior Media Buyer

Repair Lift • Part-time

Oct 2022 - Jul 2025 • 2 yrs 9 mos

My primary responsibility was driving ROI-focused campaigns and data-driven growth for clients across diverse verticals through high-performance advertising campaigns on Meta (Facebook and Instagram) and TikTok, serving clients spanning various business sectors. My focus is on scaling ad spend profitably while maintaining a strong return on investment through strategic audience targeting, creative optimization, and data-driven decision making. I achieve this by implementing rigorous testing frameworks, analyzing competitor strategies, and tracking every dollar spent back to actual sales conversions. My Key Responsibilities Include: ✔️ Manage and optimize multi-client advertising portfolios within specialized industry verticals. ✔️ Develop and execute AI-generated content strategies, creating high-converting ad scripts and creative assets ✔️ Leverage advanced tools like Atria for hook discovery and content ideation to maintain a competitive edge ✔️ Conduct comprehensive competitor analysis to reverse-engineer winning strategies and identify market opportunities ✔️ Transform competitive insights into actionable campaigns that outperform industry benchmarks ✔️ Integrate Point-of-Sale systems with Facebook Ads Manager for precise lead-to-sale attribution ✔️ Optimize campaigns based on lead quality metrics rather than vanity metrics ✔️ Build and maintain comprehensive performance tracking systems for real-time campaign monitoring ✔️ Audit and optimize landing pages and websites to ensure maximum ad performance and user experience ✔️ Diagnose and resolve technical issues that impact campaign delivery and conversion rates ✔️ Create detailed monthly performance reports showcasing test results, winning strategies, and future campaign roadmaps ✔️ Develop industry-wide performance analysis to identify trending campaign types, offers, and creative approaches ✔️ Provide strategic recommendations based on cross-industry data insights