Sherry

Senior UI UX designer & ASO

tapnation • Freelance

Mar 2024 - Aug 2025 • 1 yr 5 mos

In this role, I developed a strong understanding of how to build a product with user acquisition in mind. I learned how to align UI/UX design, marketing, and app renders into a single, goal-driven production process. I gained hands-on experience with A/B testing and data-driven improvements, continuously refining workflows and design quality. I was responsible for delivering optimized designs under tight deadlines while maintaining clear and effective communication with the team. This was a remote position, where I also specialized in creating optimized animations for marketing campaigns and app store storefronts, ensuring performance, clarity, and visual impact.

UI & UX designer & Marketer

Gamedistrict • Full-time

Mar 2021 - Mar 2024 • 3 yrs

At my second company, I gained a deeper understanding of mobile games, strengthening my expertise in UI/UX design and marketing. I worked on both Android and iOS applications, where my responsibilities covered the entire product lifecycle from concept and scratch-level design to full prototyping, final optimization, and delivery. Alongside development, I also handled app marketing. During this role, I refined my skills in line with market demands and developed a strong understanding of the core principles of mobile apps, knowledge that continues to support my client work today.

Junior UI Designer & marketer

MetaDort • Full-time

Oct 2017 - Mar 2021 • 3 yrs 5 mos

At my 1st company, I developed a strong understanding of UI/UX design and marketing. As a junior artist, I made mistakes early on, but I remained dedicated to the learning process and consistently gave my best effort. During my time there, I gained hands-on expertise in iOS and Android platforms. I worked extensively on UI design and marketing assets for mobile applications and games.