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shelleyscorner

Shelley F

@shelleyscorner

Digital Content Creator and Strategist

United Kingdom
English
About me
I am a strategic and creative professional bridging the worlds of digital content creation and data-led strategy. As a TikTok and YouTube creator, I develop high-impact, platform-optimised content that engages diverse audiences. I am skilled in growing audiences organically and managing brand collaborations. I work entirely via written briefs (no calls needed) with a 5-7 day turnaround, and I don't do generic. Every piece I write is tailored to you, your brand, and the specific outcome you're trying to achieve.... Read more

Skills

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shelleyscorner
Shelley F
Offline • 
Average response time: 1 hour

See my services

Sales Copy
I will write brand pitch emails for content creators

Portfolio

Work experience

Content Creatir

YouTube • Self-employed

Jan 2024 - Present2 yrs 7 mos

Founder and creative lead of Book Chats with Shelley, a cross-platform brand focused on storytelling, cultural commentary, and audience engagement. Responsible for end-to-end content creation and strategy, including concept development, production, brand partnerships, and performance analysis. Built and nurtured a global audience of nearly 50,000 followers through innovative, high-impact content that blends literary insight with entertainment. Grew a YouTube channel to 20K+ subscribers and a TikTok audience to 28K+ followers, consistently achieving strong engagement and sustained growth, including an average increase of over 1,000 subscribers per month in 2025. Produce both long-form (25–60 minute) and short-form content tailored to platform algorithms, maximising reach and retention across YouTube, Instagram, and TikTok. Develop engaging, multi-format content that combines cultural commentary, literary analysis, and humour, positioning the brand as a distinctive voice within the online book community. Partner with publishers, literacy organisations, and event platforms to deliver sponsored campaigns and audience-focused collaborations. Recognised for thought leadership in publishing, diversity, and literacy, with features in USA TODAY and other industry platforms. Manage all aspects of the content lifecycle, including research, scriptwriting, filming, editing, SEO optimisation, audience engagement, and analytics, ensuring data-driven decision-making and continuous performance improvement.