Arif

Kacchi Express (Digital Marketing & Online Growth)

Kacchi Xpress

Jul 2025 - Present • 10 mos

I worked as a Digital Marketing Support / Marketing Executive for Kacchi Express, where I was responsible for managing and growing the brand’s online presence and customer engagement. My responsibilities included: Managing Facebook Page and Online Customer Communication Planning and Running Facebook Ad Campaigns for Promotions & Offers Creating Sales-Focused Content for Social Media Increasing Online Orders and Customer Reach through Targeted Marketing Supporting Campaign Planning during Special Seasons (Ramadan, Eid, Offers) Through strategic marketing and targeted advertising, I helped improve brand visibility, customer engagement, and sales performance.

E-commerce Conversion Ads Specialist

apex bd

Jan 2024 - Nov 2024 • 10 mos

I have hands-on experience in creating and managing high-converting e-commerce advertising campaigns focused on driving sales and maximizing return on ad spend (ROAS). I have worked with online stores in fashion, cosmetics, kids products, and seasonal promotional businesses. My Core Experience Includes: Facebook & Instagram Conversion Ads Setup Full Funnel Strategy (Cold, Warm, Retargeting) Advanced Audience Research & Buyer Persona Creation Facebook Pixel Setup & Conversion Tracking Add to Cart & Purchase Optimization Campaigns Lookalike Audience Scaling Strategy Budget Optimization & ROAS Improvement A/B Testing for Ad Creatives and Copy Sales-Focused Content Strategy Results Focus: Increased online store sales Improved conversion rates Reduced cost per purchase Scaled profitable campaigns I focus on data-driven strategy, continuous optimization, and building long-term profitable ad systems for e-commerce brands.

Facebook & Instagram Ads Campaign Setup

AK Cosmetics & Skincare Brand • Freelance

Mar 2023 - Jan 2024 • 10 mos

I worked with AK Cosmetics & Skincare Brand as a Meta Marketing Specialist, where I was responsible for managing and growing the brand’s online presence and driving sales through strategic advertising campaigns. 🔹 Responsibilities: Setup, manage, and optimize Facebook & Instagram ad campaigns Conduct audience research targeting beauty and skincare customers Create sales-focused content planning and posting strategies Launch and promote new products and special offers Develop conversion and engagement growth strategies Implement retargeting campaigns for website and page visitors Monitor ad performance and optimize budget for better ROI 🔹 Achievements: Increased brand visibility and online reach Improved customer engagement Boosted online sales performance Achieved better return on investment through targeted advertising