
shina
Social Media Video Editor for Instagram Reels, TikTok and Ads
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Portfolio
Work experience
Med Spa Social Media Video Editing & Ad Content Creation
SOEDESCO • Freelance
Feb 2026 - Feb 2026 • 0 mos
I am a freelance Social Media Video Editor and Graphic Designer specializing in creating engaging short-form video content for med spa, skincare, and beauty brands. My work focuses on producing high-quality visuals for platforms such as Instagram Reels, TikTok, and Facebook Ads, with the goal of helping businesses increase visibility, engagement, and customer conversions. I started building my skills through personal branding projects and practice-based editing, where I created mock advertisements for med spa and skincare businesses. These projects helped me develop a strong understanding of video storytelling, visual marketing, and how to structure content that captures attention within the first few seconds. Over time, I improved my ability to edit professional-looking videos using tools such as CapCut and Adobe Premiere Pro. My experience includes designing and editing promotional videos, product ads, and aesthetic brand content tailored for social media marketing. I focus on creating scroll-stopping content that highlights product benefits, skincare transformations, and beauty treatments in a visually appealing way. I also understand how to use hooks, captions, and call-to-actions to improve viewer retention and engagement. One of my key achievements is building a solid portfolio of med spa and beauty-related video ads that demonstrate my ability to create content that looks professional and market-ready. I have also developed multiple full brand concepts, including visual identity, social media posts, and promotional video campaigns, which show my ability to think beyond editing and understand branding as a whole. In addition, I have gained experience in adapting content for different platforms, ensuring that each video is optimized for Instagram, TikTok, and Facebook advertising standards. My goal is to continue growing in the digital marketing and video editing space by helping beauty and med spa brands