Shoaib Hassan

Lead Product Designer

Self-Employed / Freelancer • Self-employed

Apr 2018 - Present • 8 yrs 6 mos

Lead the end-to-end UX/UI design lifecycle for international startups, enterprises, and digital agencies across mobile (iOS/Android), SaaS platforms, and responsive web applications. Key Responsibilities & Achievements: * Product Architecture & Discovery: Translate complex business requirements and user personas into high-converting user journeys, interactive wireframes, and production-ready Figma prototypes. * SaaS & Web Dashboards: Design scalable, data-dense interfaces, admin panels, and analytics dashboards focusing on visual hierarchy, cognitive ease, and seamless user interaction. * Mobile App Design: Craft pixel-perfect interfaces following modern design standards (Apple Human Interface Guidelines & Google Material Design 3) to ensure high retention and user adoption. * Design Systems & Tokens: Build comprehensive, reusable design systems (typography scales, atomic components, auto-layouts, and color tokens) that accelerate frontend development hand-offs by 40%. * Conversion-Driven Landing Pages: Develop modern, neobrutalist and clean corporate web layouts optimized for high conversion rates and intuitive micro-interactions. Core Tools & Skills: * Tools: Figma, FigJam, Adobe Photoshop, Adobe Illustrator. * Methodologies: Wireframing, Rapid Prototyping, Usability Auditing, User Journey Mapping, Design Systems, Developer Handoff.