
Shoaib Akhtar
Digital Operations Content Strategist
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Portfolio
Work experience
Content Writer & Digital Strategist
Peak Marketing Solutions • Full-time
Feb 2022 - Apr 2024 • 2 yrs 2 mos
Dedicated Content Writer focused on creating high-conversion copy and SEO-optimized articles for diverse B2B and B2C clients. I was responsible for the full content lifecycle—from keyword research and ideation to final publishing and performance tracking. Key Achievements: Content Growth: Increased organic blog traffic by 35% within the first year by implementing a consistent SEO strategy and targeting long-tail keywords. Engagement: Produced weekly newsletters for a subscriber base of 10,000+, maintaining an average open rate of 28%. Brand Voice: Developed comprehensive style guides for three major client accounts to ensure brand consistency across web, social media, and email channels. Collaboration: Worked closely with the SEO and Design teams to create interactive landing pages that improved lead conversion rates by 15%.