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shookcreative

Emma S

@shookcreative

Brand Marketing and Communications Expert

United States
English
About me
I am a communications and marketing professional with 5+ years of experience in communication strategy, brand strategy, and content marketing with a background in graphic design and corporate branding. I specialize in building end-to-end communication programs from the ground up while maintaining a consistent brand voice, or helping you create your brand identity if you are starting out. I combine strategic thinking with a professional graphic design background to execute high-visibility projects independently. Let's work together and connect your customers or employees with your brand. ... Read more

Skills

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shookcreative
Emma S
Offline • 

See my services

Logo Design
I will design a brand identity for your business
From$30 / projectMore details
Social Posts & Banners
I will create branded social media graphics for your business
From$20 / projectMore details

Portfolio

Work experience

Marketing Manager

Contractor • Full-time

Jan 2026 - Jul 2026 • 6 mos

Architected and launched the company’s first employee intranet from scratch, partnering with IT, HR, Legal, and all business units to define information architecture, content governance, and department-level publishing workflows. Managed all internal marketing including companywide town halls, executive messaging preparation, and communications strategy aligned to organizational priorities. Established an editorial framework and internal brand standards, ensuring a consistent executive voice and tone across all company-wide town halls, newsletters, and executive messaging.

Consulting

Full-time • 4 yrs 4 mos

Internal Communications Manager

Mar 2024 - Dec 2025 • 1 yr 9 mos

Spearheaded the launch of the company’s first intranet for 7,500+ global employees in collaboration with IT, HR, Legal, and all business units — housing policies, resources, department pages, and company news. Launched the company’s first monthly internal newsletter within 90 days of joining, establishing a consistent cadence of executive messaging that measurably improved employee awareness of organizational priorities. Crafted and executed the Employee Experience initiative communication strategy for 7,500+ employees, achieving an 87% engagement rate recognized as a top internal improvement in a 2024 external audit. Led global implementation of a digital signage program (Visix) across multiple office locations, including vendor management, installation coordination, staff training, and the development of a global content liaison network. Developed and implemented enterprise-wide crisis communication protocols and press release approval processes in partnership with Legal and PR, ensuring timely, transparent stakeholder and media communications. – Produced executive thought leadership content, an employee spotlight series, and high-visibility design deliverables — including the Annual Report and Proxy — after being selected over the retained creative agency based on design quality. Supported Bausch + Lomb spin-off communications, including rebranding messaging, organizational announcements, and cross-stakeholder communications throughout the transition.

Marketing & Communications Manager

Feb 2022 - Sep 2024 • 2 yrs 7 mos

Led strategic brand and communications planning for multiple clients, including written and visual style guides ensuring consistency across internal and external channels. Developed internal communications frameworks — newsletters, toolkits, content calendars — aligning leadership messaging and improving cross-team advocacy. Served as senior advisor on visual rebranding initiatives, delivering audience-centric communications strategies informed by data. Managed LinkedIn strategy and digital communications, overseeing third-party vendors and cross-functional stakeholders to optimize brand presence and engagement.