Usama Afzal

Founder & Full-Stack Solutions Architect

WebsitePrism • Self-employed

May 2023 - Present • 3 yrs 3 mos

I lead Website Prism, a full-service digital solutions brand delivering high-performance web, mobile, and AI-driven systems for startups and growing businesses worldwide. My work spans Shopify, WordPress, Magento, Wix, custom web applications, and Android & iOS mobile apps, with a strong focus on scalability, speed, and conversion optimization. Beyond development, I architect complete growth ecosystems including technical SEO, performance optimization, automation workflows, and AI voice calling agents integrated with CRMs, e-commerce platforms, and customer support systems. I work closely with clients from strategy to execution, ensuring every solution is secure, optimized, and built for long-term business growth.

Company Owner

TRUE FIT Sportswear

Mar 2023 - Present • 3 yrs 5 mos

Managing customer relationships while collaborating on the development of outstanding project outcomes tailored to meet the unique requirements of each customer.

Full Stack Developer - Shopify Specialist Websiteprism

Shopify Pro

Mar 2019 - Present • 7 yrs 5 mos

Leveraging comprehensive knowledge of Shopify, I architect and implement full-stack web solutions that enhance e-commerce performance and user experience. My role encompasses every stage of development from initial concept to final deployment, ensuring seamless integration, responsive design, and secure, scalable functionality. I remain committed to optimizing site speed and implementing SEO best practices, resulting in robust digital platforms that elevate client satisfaction and business growth.