
Shreya Vaidya
B2B Marketing Strategist, LinkedIn Expert
Skills

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Work experience
Marketing Team Lead & Account Executive
Foodpairing NV âą Full-time
Jul 2020 - Nov 2025 âą 5 yrs 4 mos
When I joined Foodpairing, they had a brilliant AI technology that could revolutionize food innovation and some happy customers. What they didn't have? A systematic way to tell that story to R&D teams, innovation leads, and development chefs who needed it. So I built the entire marketing function from scratch. My focus was on building systematic, strategic, and scalable marketing. đŻ DEMAND GENERATION - Designed and scaled our entire B2B marketing strategy (ABM) from ground up - Achieved 25% increase in qualified leads YoY (with a startup budget) - Scaled LinkedIn Ads from âŹ0 to âŹ20K annual spend with clear ROI attribution - Scaled founder brands on LinkedIn to fuel our lead-gen pipeline âïž CONTENT MANAGEMENT - Content creation which ranged from blog posts to sales decks to video ads and customer success stories - Launched webinars averaging 60+ registrations - Created thought-leadership initiatives (primarily via LinkedIn) that positioned us as category experts - Translated complex AI technology into stories that resonated with non-technical buyers đ INTERNATIONAL EXPANSION - Successfully scaled campaigns across North American and European markets - Built systematic processes that worked across time zones
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alinfrigura

Romania
Excellent experience working with Shreya. She was professional, quick to respond, and thoughtful in how she approached the project. I appreciated that she took time to understand the context and was willing to discuss the direction in detail instead of treating it like a generic content task. Communication...
garrygold

Japan
Shreya has been extremely thoughtful and structured in her approach to personal branding and LinkedIn content. What stood out to me most was her ability to listen deeply, extract real experiences, and translate them into grounded, high-quality content rather than generic âleadershipâ posts.
