Sidra M

performence Marketing, Paid Ads Specialist

Self Employed • Freelance

May 2021 - Present • 5 yrs 3 mos

Manage and optimise paid advertising campaigns across Meta Ads and TikTok Ads Manager, helping businesses reach relevant audiences, generate leads, increase sales, and improve advertising performance. My expertise includes Facebook & Instagram Ads, TikTok Ads, campaign setup, audience research, targeting, retargeting, lead generation, creative testing, A/B testing, budget optimisation, conversion tracking, Meta Pixel, event setup, and campaign performance analysis. I monitor key performance metrics including CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS to identify opportunities and continuously optimise campaigns. I use a data-driven approach to test audiences, creatives, placements, messaging, and campaign structures while focusing on business goals and measurable results. I also have experience with Google Tag Manager and Google Analytics for tracking and performance measurement. Core skills: Meta Ads • Facebook Ads • Instagram Ads • TikTok Ads • TikTok Ads Manager • Paid Advertising • Performance Marketing • Lead Generation • Retargeting • Conversion Tracking • Pixel & Events • A/B Testing • Campaign Optimization • Audience Targeting • Analytics